Norco AgriSolutions: Strategic Brand Partnership

Transforming agricultural marketing through comprehensive brand management, strategic campaigns, and community-focused initiatives across New South Wales & Queensland.

RESULTS

$0.01

COST PER RESULT

2 Million

ACCOUNTS REACHED

WEBSITE TRAFFIC

Increase by 70%

FROM PREVIOUS YEAR

Agribusiness Marketing

Norco AgriSolutions came to us at a critical juncture, requiring comprehensive brand management to navigate organisational change, execute a major rebrand, and build marketing capabilities across their New South Wales and Queensland operations. What began as interim brand management evolved into a strategic 5+ year partnership that has transformed their marketing presence.

Our Strategic Approach

We stepped in as Brand Manager during a critical transition period, providing leadership and strategic direction and supporting Norco as it created new roles and restructured tasks within their team. Once the new Brand Manager was hired, we led the onboarding process and worked collaboratively to execute marketing initiatives, creating a sustainable foundation for long-term success.

We orchestrated a comprehensive rebrand that optimised logos, refreshed all branding on 24+ regional stores, vehicles, website and social media, and ensured consistency across every marketing touchpoint for a cohesive launch that honoured Norco's agricultural legacy while positioning them for future growth.

The Challenge

Norco AgriSolutions faced brand management gaps that required immediate restructuring of team roles and workflows. They operated with an internal team that needed expert support across social media, Meta advertising, and event management, and required a cohesive strategy to maintain brand consistency across 24+ stores, vehicle artwork, signage, events, and other marketing touchpoints throughout their rebrand while staying true to their agricultural heritage.

Strategic Marketing Services

Ongoing campaign management with yearly strategic roadmaps, driving qualified leads and brand awareness across agricultural communities.
Full-service content creation, including copywriting, imagery sourcing, graphic design, video editing, and professional photoshoots.
End-to-end management of Primex exhibitions under the Norco banner, including supplier coordination and brand activations at Primex with brands including Southern Cross University and BCU Bank.
Comprehensive yearly strategic roadmaps and campaign calendars optimised for agricultural sales cycles and seasonal branding opportunities.
We developed and executed targeted marketing campaigns, including seasonal sale catalogues, Norco prepayment promotions, and strategic sponsorship deals at Primex that elevated the brand by bringing together multiple industry partners for greater impact. Our integrated approach combined organic social media content with amplified Meta paid advertising to maximise reach and engagement throughout NSW and Queensland farming communities.
We conducted Canva design training workshops for the wider Norco team, teaching store managers and staff across NSW and Queensland how to create on-brand marketing materials including posters and promotional content for their individual locations while maintaining brand consistency and quality standards.
Recognising the mental health challenges facing agricultural communities, particularly following the devastating Lismore floods, we event-managed the Norco Farmer Wellbeing Luncheon as part of the Primex 2024 official program. This special event featured presentations by Warren Davies from The Unbreakable Farmer and was hosted by Oli le Lievre of Humans of Agriculture, focusing on wellbeing, community connection, and supporting farmers' mental health. The initiative demonstrated Norco's commitment to the agricultural community beyond commercial interests, addressing critical wellbeing needs during challenging times.

"Katie was incredible to work with for the Norco Farmer Wellbeing luncheon. She knew the direction and impact the lunch could have and engaged myself and Warren Davies (The Unbreakable Farmer) to host an engaging and open conversation as part of the event. we really enjoyed being part of it and have put PrimeX on our list of annual events we want to get to."

—Oli Le Lievre, Founder & CEO - HUMANS OF AGRICULTURE
"Cake helped us with organic social media management and paid digital advertising campaigns that have continued to deliver real results. Their strategic approach to Meta Ads and audience targeting helped us reach the right people, drive conversions, and maximise our ad spend. Their deep understanding of our business and customers has resulted in a highly engaged online community."

– Rachael Ierna - Marketing Manager

Complete Marketing Service Portfolio

Over our 5+ year partnership, we've provided Norco AgriSolutions with:

Marketing and Brand Management leadership (Fractional CMO)
Complete rebrand strategy and execution
Ongoing Meta advertising campaign management
Yearly strategic marketing roadmaps
Full-service social media management (content writing, graphic design, video editing, photography)
Professional photoshoot production
Event management at Primex and other agricultural field shows
Supplier relationship coordination
Marketing collateral design (catalogues, promotional materials, and signage)
Team training workshops and capability building
Brand collaboration development
Crisis response and community initiatives

Success Story

Norco AgriSolutions' success story showcases how specialised senior marketing expertise can transform the regional agricultural industry. In an industry where relationships, community trust, and seasonal timing are critical, strategic marketing support delivers: