Marketing Education by Cake
Expertise from a Strategic Senior Marketing Agency
For e-comm and service based business owners and internal Brand and Marketing Managers.
WHY CAKE?
2 million+ accounts reached.
A 1,796% lift in results.
86% growth in paid search.
Welcome to what strategic marketing actually looks like.
Senior strategists, not junior account managers
Campaigns built on brand + performance, not one or the other
Results measured in real revenue and reach, not vanity metrics
Australian brands trusted us to scale — and we delivered
Platforms we use and can train you in + more!
Whats On Offer
Meta Ads Test Kitchen
Marketing Mentoring
Client Reviews
“Our fortnightly coaching sessions are tailored to my business, helping me set clear goals and actually work towards them. Katie makes everything feel achievable — from understanding analytics to knowing where to focus my energy. I highly recommend her to any business owner wearing all the hats and unsure where to start!”
— Kristy Harris“Working with Cake has been such a blessing. Their strategic and tactical marketing advice had an immediate positive impact on my bottom line…”
— Frida's Field RestaurantFrequently Asked Questions
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Cake Education is the training platform from Cake Marketing that teaches business owners and marketers how to run their own high-performing campaigns. It currently offers two programs: Meta Ads training, which covers how to plan, launch and optimise Meta ad campaigns, and 1:1 Marketing Mentoring with Founder Katie, which provides personalised strategic guidance. Unlike hiring an agency, Cake Education builds your team's in-house marketing skillset rather than outsourcing the work.
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Cake Education is designed for business owners and marketing staff who want to build in-house marketing skills rather than outsource them. It suits people who are hands-on with their own campaigns and want practical, strategic training instead of generic courses. If you'd rather hand marketing over entirely and have someone else run it, a full agency partnership is likely a better fit.
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The key difference is who does the work: an agency executes your marketing for you, while Cake Education trains you or your team to execute it yourselves. It's a one-time or ongoing investment in skills rather than a recurring retainer for outsourced output. You also get direct access to Katie's strategic input through mentoring, without needing a full agency engagement to get it.
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Yes! Cake Education's training applies to service-based businesses as much as product-based ones. The Meta Ads training and mentoring cover lead generation, positioning and campaign strategy, which are directly relevant to filling consults, bookings and enquiry pipelines. The content is adapted to your business model rather than built around a single industry type.
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Yes! Cake Education's training is well suited to e-commerce businesses. Meta Ads training covers how to drive traffic and sales directly to an online store, and mentoring with Katie helps ensure that ad spend supports long-term growth rather than short-term spikes. Many e-commerce brands see measurable results quickly once these fundamentals are in place.
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Yes! Cake Education offers private, team-specific training sessions. Content can be customised to your team's current skill level, industry and specific goals. Get in touch with Cake Education directly to scope a session tailored to your team.
LEARN IT ONCE. RUN IT FOREVER.