2022 was a darn exciting year at Cake. 

No, I don’t mean the usual you hear from every second infomercial on social: ‘I turned $24 into a $24m business in 12 months’...wouldn’t that be nice. Ha!

Instead, 2022 was the year that we invested behind the scenes. We focused on getting the systems, processes and small business tools right so that we have a really solid foundation for our business going forward. 

These are five tools I use every day, and can’t live without. They have really moved the needle in our business, providing us with greater visibility, efficiencies, and ultimately, they have helped eliminate many day-to-day growing pains and stressors.