Katie continuously delivers innovative solutions for business.

I have worked with Katie in a number of different capacities over the years. I have always been inspired by her passion, and awed by her creativity and social media marketing skill. Katie continuously delivers innovative solutions for business, on time and on budget. Her skills in content creation, strategic marketing integration and overall client engagement are impressive. I would recommend her services to anyone wanting to engage with their customers more strategically and more effectively. Katie is your go to social media guru!”

— Sarah Biersteker, BIRDIE BUSINESS.


Katie’s drive and passion to create memorable and lasting marketing campaigns sets her apart from others.
— Brent McAlister, former Executive Director Sustainable Development, Lismore City Council

Cake Marketing offered us at Bernii an inspired, creative and energetic approach to marketing. We tracked significant increases in our social media following due to their concise understanding of bringing a brand to life across all platforms. Cake offered individual plans to suit our brand and researched on our behalf, to offer us the best solution in researching our target audience. We are a small business but we are growing significantly and Cake would be our number first choice for marketing consultancy regardless of the size of our brand.

Brigid Anlezark, BERNII


“I worked on Katie O’Rourke’s business, Cake Marketing for just under a year. Working with Katie was one of the most inspiring times of my career – her passion, drive and eagerness for learning made her an incredible mentor and boss. Katie taught me the combination of strategic and creative marketing, and I saw many businesses flourish under her watch. Katie is a social media addict and my go-to when wanting to know something about a new platform – I definitely owe her lots when it comes to my own career!”

Mel Carerro, SPELL & THE GYPSY COLLECTIVE


“Every time GoldSky joins Cake on a project we know it will be well planned & strategically sharp. Katie's communication skills are great, developing detailed briefs to keep projects on message and on time. Cake's creative direction always feels right to bring a brand to life. Highly recommended for cross platform brand awareness!”

— Rich and Mic, GOLDSKY CREATIVE