Primex Field Days
Primex Field Days partnered with us to amplify their reach and drive attendance to Australia's largest coastal-based agribusiness event. This iconic regional event attracts 25,000 visitors over three days, generating $47 million in sales with 400 exhibitors and 1,600 industry representatives in attendance. Through strategic Meta advertising campaigns, we helped Primex connect with farmers, producers, industry leaders, and foodies across the Northern Rivers region and beyond.
RESULTS
+18,352
ENGAGEMENTS
+8%
Increase over 2 months
NEW FACEBOOK FOLLOWERS
+14,071%
INCREASE IN WEBSITE USERS
Our Strategic Approach
Primex Field Days needed to stand out in a competitive events landscape and drive attendance to their 40th anniversary celebration. We developed a Meta advertising strategy that focused on:
Strengthening brand positioning as Australia's leading sustainable farming and primary industries expo
Crafting messages that resonate with diverse audiences, from commercial primary producers to urban farmers
Driving qualified traffic to the event registration and exhibitor pages
Maximising ROI on advertising spend across multiple audience segments
We targeted niche audience segments, including:
Commercial farmers and primary producers across beef, dairy, horticulture, and forestry
Agribusiness professionals seeking machinery, technology, and innovation
Industry decision-makers and stakeholders
Food enthusiasts interested in the Paddock to Plate experience
Families and regional communities looking for lifestyle and outdoor activities
Our campaigns highlighted Primex's unique value propositions: over 400 exhibitors, 1,200+ companies, the Nourish Food & Drink Festival, Industry Hubs covering everything from AgriTech to Affordable Housing, and the iconic three-day experience that brings together the entire agricultural supply chain.
The Challenge
Despite hosting a world-class event, Primex needed to maintain consistent visibility and reach new audiences within the specialised agricultural sector and aligned industries. They needed a way to bridge the gap between rural primary producers, agribusiness professionals, and urban food enthusiasts, ensuring their message resonated across regional Northern NSW and Southern Queensland.
Our most recent campaign for Primex Field Days delivered exceptional results, demonstrating the power of strategic digital marketing in the agricultural and primary industries sector.
The outcome
Combining eye-catching creatives, strategic messaging and effective Meta Ads management, Cake helped Primex Field Days connect the farming industry across NSW and QLD.
We are honoured to be working with Primex for their upcoming 2026 event at the new location in Lismore, New South Wales, and delivering a marketing workshop for their exhibitors.
