Stop guessing.
Start testing.
A 90-day Done-With-You Meta Ads program for business owners and marketers who are running ads now or have run them before and want to come back with a plan.
First intake · Limited places · Special beta pricing at $1,250 + GST per month, for 3 months
You know Meta works. You have seen it work.
You have run ads before.
Maybe they are running right now, and the results have gone quiet.
Maybe you stepped away, and the account has been gathering dust ever since.
Either way, you know Meta works. You have seen it work.
You are not a beginner. You do not need a course. And you do not need to hand it all over yet to an agency.
You need a senior Meta Ads Strategist in the account with you, guiding you.
That is exactly what this is.
Three solutions
Fresh hooks, new angles, formats tested against your best audiences. Tired creative is usually why results plateau.
Structure, budgets, audiences, and bidding, refined week by week. We scale what is working and quietly cut what is not.
You leave understanding the why behind every decision. Not just better results. The confidence to keep making them.
Done with you. Not for you.
Not a course.
The Meta Ads Test Kitchen is a working partnership. We meet weekly, we make decisions together, and you implement between sessions with our direction and support.
A weekly 30-minute 1:1 with a senior Cake Meta Ads Strategist, recorded and available for you.
Live work on your real account, your real budget, your real campaigns.
A structured 90-day path from audit to testing to scaling.
Support and direction between sessions when you need it.
A course library you watch alone.
Done-for-you agency management. You stay hands-on.
A quick win. This takes commitment and a full 90 days.
Built for people ready to do the work.
The Meta Ads Test Kitchen works when the right person is in the room. Here is who we are looking for in this first intake.
You are a business owner, marketer, or team member with decision-making authority over campaigns and budgets.
You are spending at least $2,000 per month on Meta Ads, or you are ready to when your campaigns restart.
You have run ads before, even if it has been a while, and you know your way around Business Manager and Ads Manager.
You can commit a few hours a week to implementation and testing between sessions.
You see the value in Meta Ads and want to build your own capability, not outsource it.
This is not a passive program, and it is not a quick win. This program moves at the pace you do. The weekly sessions set the direction, and the progress happens in the hours between them. If you can show up and implement, we can make the account move.
Three phases. One outcome.
We start with a full audit of your account, tracking, creative, and audiences. Together we decide what to keep, what to cut, and what to test first. If you are restarting after time away, this is where we rebuild the foundation.
New creative angles and audiences go live, one controlled change at a time. Each weekly session reviews what the data is telling us and informs the next actions to be taken.
We scale what is working and build you a rhythm for your Meta Ads that you can run yourself. You finish with a clear read on your 90 days and a plan for what comes next.
A clear read on your 90 days: what worked, what did not, and why. You leave with a plan for what comes next, and the capability to run it.
What is included.
A 30-minute session every week with our senior Meta Ads Strategist. Twelve sessions in 90 days focusing on strategy, review, and support, depending on where you are.
A full audit up front. We look under the hood before you change a thing. You get a clear read on what is working, what is not working, and where your budget is leaking.
A creative testing plan. Hooks, angles, and formats tested against your best audiences. Tired creative is usually where results can stall, so this is where we dig. We can give you direction for the new ad creatives needed to help you achieve your goals.
In-market scaling. We work on your live campaigns together. Structure, budgets, audiences, and bidding, refined week by week.
Numbers in plain English. An honest read on performance each week, and clear calls on what to do next.
We stay reachable. Questions between sessions do not wait a week. You can reach our team when something needs a quick answer so you can keep moving forward.
Lift in average daily results from creative optimisation of Meta Ads for TRINITY CATHOLIC COLLEGE.
Senior strategy, without the retainer.
Working with a senior Meta Ads Strategist usually means an agency retainer, and good ones start around $2,500 a month and climb from there.
The Meta Ads Test Kitchen gives you that same level of thinking for $1,250 + GST per month, because you are implementing with our direction rather than paying an agency to do it for you, and giving you more budget to spend directly on your ads.
You get the strategy, the experience, and the weekly accountability. And you build capability inside your business along the way, giving you complete control both in the account and if you later decide to outsource to an agency on retainer.
You would be one of the first.
This is the first intake of the Meta Ads Test Kitchen. Places are limited because every participant works 1:1 with a Meta Ads Senior Strategist each week, and we want to give you, as a founding member, our full attention.
Because it is the first round, it is priced at a special beta rate.
Ready to join? You can get started straight away. We’ve shared everything you need to decide if the Meta Ads Test Kitchen is right for you, so there’s no application or call.
The people in your corner.
Cake is a strategic marketing and creative agency. The Meta Ads Test Kitchen is run by the senior team, not handed to juniors.
Strategic marketing with luxe creative.
Questions, answered.
I ran ads a while ago, but nothing is live right now. Can I still join?+
Yes. The first month is built around auditing and resetting your account, which is exactly the right starting point if you are coming back after time away.
How much time do I need each week?+
The weekly session with our Meta Ads Strategist is 30 minutes. Beyond that, plan for a few hours a week to create new ads, implement and test between sessions. The program works because you work.
Who should attend the sessions?+
Whoever holds decision-making authority over the campaigns and budget. That might be you as the owner, your marketer, or a team member who runs the account. We limit the sessions to two attendees.
Who is actually in your Meta account?+
You are, with our direction. This program is done with you, not done for you. You keep full ownership and access to your Meta Account, and you build the capability to run it well.
How is this different from hiring an agency?+
An agency does the work for you, and good Meta Ads management retainers typically start around $2,500 a month. The Meta Ads Test Kitchen gives you senior strategy at $1,250 + GST a month, and you keep the skills afterwards, and it frees up some of your budget to invest in the ads.
How do I join the Meta Ads Test Kitchen?+
Click the Join the Meta Ads Test Kitchen button, which will take you to Ignition. From there, you’ll sign the agreement and enter your details to secure your place.
When does the Meta Ads Test Kitchen begin?+
You’ll get started the same week you join. Once everything is completed in Ignition, we’ll send you the detailed program outline and organise your weekly 1:1 sessions with your Meta Ads Strategist.
What happens after I join?+
Once you’ve signed the agreement and submitted your details, we’ll send you the full program outline and book in your weekly 1:1 sessions. From there, we’ll kick off with your account audit and start building your 90-day testing plan.
What happens after the 90 days?+
You finish with a clear read on your account and a plan for what comes next. Where you take it from there is up to you, and we will help you think it through in your final session.
What if I need more help after the Meta Ads Test Kitchen program finishes?+
Cake Marketing is here if you need more support after the program. We can continue working with you across paid digital ads, marketing strategy, branding and design, content creation, and more, depending on what your business needs next.
Let’s build something distinctive that works.
Ninety days, a senior Meta Ads Strategist, and a rhythm that changes what your Meta account can do.