Strategising your Social Media - Cabarita

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Strategising your Social Media - Cabarita

225.00

Date: Tuesday 17 September 2019

Time: 2.30-5.30pm

In this workshop we will take you step by step through the creating your social media marketing strategy. This bespoke strategy will give each business direction by defining your objectives and mapping your social media path, along with the practical tools and how-tos, to achieving long-term business development goals.

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Disruptive technologies, new business models and an accelerating pace of change are shifting the business landscape, and this is most evident in marketing. Old ways of marketing don’t cut it anymore! Small businesses and start-ups need to deliver agile, cost effective, integrated social media marketing strategies to stay in the game.

Our Strategising your Social Media workshop is for small businesses and start-ups who:

  • Know what they want to achieve online but aren’t sure where to start,

  • Want to get into the social media space and need guidance in what can be an overwhelming online world,

  • Are somewhat active on social media for their business but lack clear strategic direction and are unsure if their investment in various platforms is converting to sales.The 3-hour workshop will focus on the co-creation of participants’ social media marketing strategy.

In this workshop we will take you step by step through the creating your social media marketing strategy. This bespoke strategy will give each business direction by defining your objectives and mapping your social media path to achieving long-term business development goals.

Facilitated by Sarah and Katie, who collectively have over 25 years experience as marketing professionals, you’ll be taken step-by-step through the process of creating a strategic marketing plan for your business and have the direction necessary to achieve your long-term goals, starting with actions to implement the very next day. This is over $3900 of value for your investment of $225.

You will leave with a tangible social media strategy document to begin implementing within your business immediately.

The Learning Experience

  • Clearly identifying objectives

  • Conducting a social media audit

  • Understanding the target market to allow for better social media targeting in campaigns and creative content

  • Reviewing the business via a SWOT analysis and how this can be leveraged using social media

  • Devising a content and engagement strategy for the business including the tone, timing, and relevance for each piece of content and ensuring it aligns with the objectives

  • Establishing clear evaluation and measurement criteria for review

  • Identifying 5 things that that will positively impact on their engagement.

What’s Included

  • A participant workbook with tangible outcomes for strategy implementation

  • Practical and information rich session with two presenters/facilitators

  • Hands on social media guidance – in particular for Facebook and Instagram

  • Creative content development

  • Networking and engagement opportunities with other businesses

  • Light refreshments,

  • Access to the private members only Facebook group for ongoing tips, hints, feedback and advice.

What to Bring

For this workshop please bring your laptop and smart phone. All social media applications your business uses are to be downloaded in advance and relevant social media logins will need to be on hand.

*Please note this workshop is for a maximum of 8 attendees. Should you miss out on a place for this workshop please contact us as we have other workshops being planned and also offer corporate training.