The Gram - @cakemarketing

EOFY sales don't mean throwing your brand values out the window ⚓ Here's how to stay anchored to your brand... ️Quick wins are great, but consistency is what builds trust. Even in time-sensitive sales campaigns, your tone, visuals, and val
Thanks so much, Ellen! 😊 One of our biggest priorities when supporting clients with Meta Ads is making the process feel seamless. We make sure your goals, strategy, and results are clearly connected - backed by consistent, reliable reporting.
How do you measure the performance of paid Meta ads? 🍋 Before you set out to measure your ad performance, you need to keep in mind the objective you set. Too often, brands are disappointed that their paid ad campaign didn’t generate eno
Wondering how to make AI work for you, not against you? Some of my fave ways to use it lately - especially when it comes to marketing: 🌶️ Simplifying chunky data into neat infographics or reports 🌶️ Meeting notes - it helps us stay crea
The consumer journey isn’t linear — it’s a loop. ➰ For years, we’ve relied on models like AIDA or step-by-step flows (problem recognition > information search > evaluation of alternatives > purchase > post-p
Cake is your in-house adjacent brand manager. Our clients seek strategic and creative marketing and brand expertise but don't want or need a full-time employee. They are across diverse industries from education to agriculture, professional services t
DIY’ing your socials but tired of guessing what fits where? We got you. ✨ Our latest blog drops free 'safe zone' size guides you can download straight into Canva... ready to customise for your brand, no more crop chaos + a more profession
Not all podcasts are created equal. 🍋 🍊 I know this because I love podcasts, and lately, I’ve been binging marketing, branding, and advertising pods. Some are brilliant - nuanced conversations, thoughtful insights - but some? Just
"Everyone already knows this." No, they don’t. You just think they do because you’re an expert. ✨ Content ideas are everywhere — but sometimes we get stuck. Caught in the day-to-day. Caught in our heads. Caught in t
It’s time for Cake. Literally. My baby business is 16 years old! How did that happen?! In 2011, I left my brand management role, convinced that going solo was the dream. Hello, dream clients, working by the beach, and all of the decisions bei
Tropical Cyclone Alfred approaching, we are closing Cake from Wednesday to Friday so our team to prepare for this significant weather event. Living on the Northern Rivers, NSW and #Lismore being home, it's not our first natural disaster, so we are t
You asked, we answered. Sometimes we're too close to what we do, and we think you know what we know. And then you ask, and we realise you don't know and we are so happy you asked. Yes, another IG update. Your feed might look a little off as your sq
Two years of magic-making✨ Since 2022, we’ve been working with this amazing client, diving deep into their strategy, analysing data, and making tweaks that deliver BIG results. One of our game-changing moves? Ditching the templates and embraci
Hello 2025! We are booking for 2025, with availablity for new retainer clients (3, 6, or 12 months). Our clients are diverse - B2B, B2C - and span across industries including ecomm, lifestyle, travel, agriculture, and more. What do they have in com
Did you know? Only 30% of customers actually complete a purchase. 😱 The top reasons people are abandoning their carts (and what you can do to fix it) 1. Extra costs are too high 🍋 Hidden fees like shipping can scare off customers. Be upfront
This is your permission to shop*. 😉  Retail therapy and market research, yes please! Moving from clicking on an ad, to add to cart, to check out could be how you shape your 2025 marketing strategy. Look at the campaigns run by your fav
Heads up… this could cost your business. Running Meta ads is one of 🌶️ HOTTEST🌶️ ways to drive traffic and attract potential customers right now. But here’s the hard truth 👀 we can run ahhh-mazing campaigns, create
Scary times! 👻🎃
Thanks to the internet, it’s never been easier to reach fame for a fleeting moment. A single creative, funny, or highly shareable video or blog post can pop you in the spotlight. But for lasting wealth, going viral alone isn't a strategy. If