CREATIVE | STRATEGIC | INSPIRED
Katie has an insatiable appetite for leveraging and integrating marketing to make authentic connections between brands and their consumers. Katie is renowned for her creative flair for dynamic and engaging brand experiences. The Guido van Helten 43metre photo realistic mural project is a bold example she’s imaginative and how her creative and strategic talents can reach millions.
Katie has an entrepreneurial spirit and is a lifelong learner with degrees in Integrated Marketing Communications and Research Management. Katie has also lectured in foundational marketing units including, marketing principles, consumer behaviour and marketing communications at Southern Cross University.
Presenter at the 2019 Social Media for Higher Education Conference
Lecturer and tutor at Southern Cross University with the School of Business and Tourism
Bachelor of Business (Marketing – Integrated Marketing Communications) – Queensland University of Technology
Graduate Certificate in Research Management - Southern Cross University
Presented at the International Cities, Town Centres & Communities Conference 2012
Coffee - long black with just a dash of cold water.
Addicted to – my iPhone. Honestly, what was life like before the iPhone? I barely remember. And lip balm.
Place – by the ocean (Coolangatta, Australia) or in New York City but really it’s about the people around me.
Cheese or chocolate – why make me choose, that’s just cruel. Ok, if I have to pick give me cheese and lots of it.
Favourite social platform – Instagram…and Facebook Messenger…and Twitter…
And…lover of fashion, to-do lists, a good Netlix binge, camping, Friday afternoons at Baskk for a lavender honey cocktail working with non-profits and supporting those who need a helping hand and laughing.
Every time GoldSky joins Cake on a project we know it will be well planned & strategically sharp. Katie's communication skills are great, developing detailed briefs to keep projects on message and on time. Cake's creative direction always feels right to bring a brand to life. Highly recommended for cross platform brand awareness
— Rich & Mic.
Cake Marketing offered us at Bernii an inspired, creative and energetic approach to marketing. We tracked significant increases in our social media following due to their concise understanding of bringing a brand to life across all platforms. Cake offered individual plans to suit our brand and researched on our behalf, to offer us the best solution in researching our target audience. We are a small business but we are growing significantly and Cake would be our number first choice for marketing consultancy regardless of the size of our brand.
— Brigid Anlezark.
I worked on Katie O’Rourke’s business, Cake Marketing for just under a year. Working with Katie was one of the most inspiring times of my career – her passion, drive and eagerness for learning made her an incredible mentor and boss. Katie taught me the combination of strategic and creative marketing, and I saw many businesses flourish under her watch. Katie is a social media addict and my go-to when wanting to know something about a new platform – I definitely owe her lots when it comes to my own career!
— Mel Carerro.
It all starts with a conversation about what you need and how we can help elevate your brand.