This year Katie O’Rourke, Cake Marketing, will be presenting Guido van Helten mural project case study and join the Developing a sure-fire social media strategy panel at the 3rd Social Media for Higher Education Forum.
Social media has become the Generation Z’s primary means of interacting with the world. With 89% of 18-29 year olds checking their social media daily, its influence is more prominent than ever. This love for social is being applied to their post-secondary lives, informing school selection, course choice, and shaping their involvement in the higher education experience. For professional communicators working within post-secondary, attention to this shift is critical.
Akolade’s 3rd Social Media for Higher Education Forum brings together sector leaders to discuss how to best utilise data and analytics to inform social media strategy that maximises student recruitment and engagement, whilst ensuring a return on investment is being made. This forum will explore strategic ways to develop content, expand audiences and stay competitive within this dynamic environment. This event will capture current trends and identify future ones to ensure your social media strategy stays relevant. All of which are essential in building a successful social media campaign.