The Gram - @cakemarketing

Now booking for the 2025/26 financial year 🎉 Want to make some marketing magic together? The guest list is open, the confetti is prepped, and we’re officially taking bookings for the new financial year. 🌶️ Do you have big plans and bol
Looking for Canva templates with built-in social media safe zones? You’re in the right place. 🙌 Designing social media graphics shouldn't be a guessing game (this is for the seasoned graphic designers too) as social media is always changing.&
Lost them at “add to cart”? Here’s why. 👀  Winning brands know: the path to purchase isn’t straight... it loops. Your audience doesn’t move neatly from ad → click → buy. They’re stuck in the messy
What if your small act of giving could spark big, lasting change? At Cake, giving back isn’t just something we do; it’s part of who we are. Over the years, we've offered our time, creativity and pro bono support to organisations close t
Big colour, bold culture and a community that shows up. 👇🏼 Murwillumbah had a strong visual identity to build from - so we expanded on it, anchoring the campaign around a key visual: a vibrant artwork by a local artist, bold in shape and form. The
EOFY sales don't mean throwing your brand values out the window ⚓ Here's how to stay anchored to your brand... ️Quick wins are great, but consistency is what builds trust. Even in time-sensitive sales campaigns, your tone, visuals, and val
Thanks so much, Ellen! 😊 One of our biggest priorities when supporting clients with Meta Ads is making the process feel seamless. We make sure your goals, strategy, and results are clearly connected - backed by consistent, reliable reporting.
How do you measure the performance of paid Meta ads? 🍋 Before you set out to measure your ad performance, you need to keep in mind the objective you set. Too often, brands are disappointed that their paid ad campaign didn’t generate eno
Wondering how to make AI work for you, not against you? Some of my fave ways to use it lately - especially when it comes to marketing: 🌶️ Simplifying chunky data into neat infographics or reports 🌶️ Meeting notes - it helps us stay crea
The consumer journey isn’t linear — it’s a loop. ➰ For years, we’ve relied on models like AIDA or step-by-step flows (problem recognition > information search > evaluation of alternatives > purchase > post-p
Cake is your in-house adjacent brand manager. Our clients seek strategic and creative marketing and brand expertise but don't want or need a full-time employee. They are across diverse industries from education to agriculture, professional services t
DIY’ing your socials but tired of guessing what fits where? We got you. ✨ Our latest blog drops free 'safe zone' size guides you can download straight into Canva... ready to customise for your brand, no more crop chaos + a more profession
Not all podcasts are created equal. 🍋 🍊 I know this because I love podcasts, and lately, I’ve been binging marketing, branding, and advertising pods. Some are brilliant - nuanced conversations, thoughtful insights - but some? Just
"Everyone already knows this." No, they don’t. You just think they do because you’re an expert. ✨ Content ideas are everywhere — but sometimes we get stuck. Caught in the day-to-day. Caught in our heads. Caught in t
It’s time for Cake. Literally. My baby business is 16 years old! How did that happen?! In 2011, I left my brand management role, convinced that going solo was the dream. Hello, dream clients, working by the beach, and all of the decisions bei
Tropical Cyclone Alfred approaching, we are closing Cake from Wednesday to Friday so our team to prepare for this significant weather event. Living on the Northern Rivers, NSW and #Lismore being home, it's not our first natural disaster, so we are t
You asked, we answered. Sometimes we're too close to what we do, and we think you know what we know. And then you ask, and we realise you don't know and we are so happy you asked. Yes, another IG update. Your feed might look a little off as your sq
Two years of magic-making✨ Since 2022, we’ve been working with this amazing client, diving deep into their strategy, analysing data, and making tweaks that deliver BIG results. One of our game-changing moves? Ditching the templates and embraci
Hello 2025! We are booking for 2025, with availablity for new retainer clients (3, 6, or 12 months). Our clients are diverse - B2B, B2C - and span across industries including ecomm, lifestyle, travel, agriculture, and more. What do they have in com