Our rebrand has been a long time in the making. Personally, this has challenged me more than any of our client projects. For these, I am decisive, confident, and excited to implement a strategy and for the outcomes.
Yet, when working on our brand I was none of those things. I was so 'in' the business, that it was hard for me to see clearly. Cake Marketing was just me. Now we’re a team, with amazing clients, and I’m so proud.
With a lot of workshops, research, and time away from technology, I cleared the path. We set aside who we were, reflected on who we are, and looked forward to who we are becoming.
I’m excited about this iteration of Cake, the brand we’re creating, and to share it with all of you.
I hope reading our brand brief will help you when, or if, you are undertaking a rebrand.
Katie
Creative Director and Founder